From Analog Days to Digital Times

There are two trends creating the market for micropayments for content.  They are impacting Content Creation and Content Distribution.

1.  Content Creation: Shift from Analog to Digital:  

In  Analog days, there was a high cost, both in dollars and man-hours, to actually create a piece of content:

• PICTURES:  TV/Movies required specialized cameras, large crews to be organized (and paid) to complete a project.
• PRINT: Magazines / Newspapers  /Books require editorial staffs, large printing presses to deliver words on paper.

In Digital Times, this can all be accomplished with a mobile phone.

2.  Content Distribution: Proliferation of Internet Connected Screens: 

In the analog days, there was a high cost, both in dollars and man-hours, to actual distribute a piece of content.

• PICTURES: TV/ Movies: requires physical delivery of  reels, competition for space in Movie theaters that requires negotiated contracts.  Televisions were bulky / laying cable is expensive and time-intensive.
• PRINT: Magazines / Newspapers  /Books: requires large crews to  delivery product / inventory storage / physical locations to sell.

Now, we have the internet, which is connected to more screens than people.

Results: 

The result is that there an super-abundance of content being created and consumed.  Bu t what’s interesting is that people are actually consuming this NEW content, and not simply ignoring it:  People are watching youtube channels and reading niche blogs.  This is not to say that Analog content dies.  (see my previous post).  Rather, a Digital day will begin.